The Creative Switch

Dec 8, 2022

The basic recipe for good ideas is really simple: Just create a lot of options and then pick the best one. But why is that so hard? Because for each of those two steps we need to be in a differe...

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How Promo Products Can Tell Your Brand's Story

Jul 20, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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4 Steps to #Winning Social Media

Jul 5, 2020

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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Case Study: Thank You for Spooning

Mar 13, 2020

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to adverti...

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Why You Should Buy USA-Made

Feb 28, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

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6 Things You're Missing out on by Not Using Promotional Products

Jan 30, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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A Quick Guide to Promotional Bags

Jan 2, 2020

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

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Branding 101: Let’s Talk Logos

Dec 19, 2019

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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Graphic Design Terms Everyone Should Know

Nov 6, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Your Brand Is Your Business - Market It!

Sep 11, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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Yes, There's a Difference: Everything You Need to Know About Pens

Aug 28, 2019

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

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5 Fail-Proof Ideas for Your Business Instagram

May 21, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Case Study: This Promotional Product is in the Bag

May 7, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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10 Tweetable Quotes for Motivation

Aug 25, 2018

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jul 27, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Branding 101: What Makes a Brand Powerful

Jun 1, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Graphic Design Terms Everyone Should Know

Jun 18, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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